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3 años de ABCKit, lo aprendido

Hoy hace 3 años que comenzamos la andanza de ABCKit en la AppStore. Aunque dicen que en realidad una aventura se inicia desde que se planea, así que técnicamente, comenzó en un mes de Marzo, en un tren; como casi todas las historias bonitas y románticas… solo que en este caso era un tren averiado, estaba sin cobertura y afuera caía la…


08/01/2014 · 9 minutes read Read more



Dear women that design…

Yesterday I had the opportunity to meet some great professionals at Elisava’s round table “HER: WOMEN IN TECHNOLOGY” It was very interesting and I thank so much Ariel and Rosa for organizing the event, and for putting together a group of truly outstanding professionals: Marta, Laura, Lizzy and Georgie. I wanted to transcript here my incial statement. Saying also, that…


07/04/2014 · 3 minutes read Read more
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El nuevo ABCKit for 5

  No podemos estar más emocionados de presentar el nuevo ABCKit for 5. Hemos rediseñado la app para poder incorporar más palabras. A partir de ahora, ABCKit for 5 tendrá disponibles packs de palabras por temas para descargarse a petición en la sección de “Para Padres”. Los dos primeros packs son el de Bichos y el Cuerpo humano. Y por…


03/20/2014 · Less than a minute read Read more
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Montessori for our apps

I wonder if many of you know what the Montessori Method truly means for a child’s education. It is an innovative and liberating approach to learning, which engages children in a way where they will proactively work in the classroom. Why we’ve chosen Montessori principles for our apps? Some good reasons…   1.  An education based on showing them how…


02/06/2014 · 1 minute read Read more
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Usability testing with kids

Lately I get a lot of questions whether I carry out usability testing with children. Inevitably I say no. Not in a formal way, nor in the way the UX community undertakes user tests. There are two ways to verify digital products designed for kids: doing a former user test with them or either sitting by their side, letting them…


09/18/2013 · 2 minutes read Read more
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AbaPlanet, una app para niños con autismo

Hace un año aproximadamente, la Fundación Planeta Imaginario nos contrató para realizar el diseño de una app para iPad para niños con autismo: AbaPlanet. AbaPlanet traslada a una app un sistema de aprendizaje ya reconocido y probado, el método ABA (Applied Behavior Analysis), considerado por muchos expertos como el trabajo terapéutico más eficaz para los niños con autismo. Con la…


07/29/2013 · 2 minutes read Read more
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ABCKit for 5

Con humildad quiero presentar nuestra segunda aplicación para niños: ABCKit for 5, una app para el iPad para que los peques aprendan palabras jugando. En Diciembre del 2012 comenzamos con este nuevo reto, una evolución natural de ABCKit, buscando reforzar la marca que ya tenemos, con un producto para niños mayores que pudiera crecer con ellos. El objetivo de esta…


07/14/2013 · 1 minute read Read more



Learn by doing

What we do, every day is what defines us. We create by doing. We transform ourselves, define ourselves, learn, unlearn only when we do. This just reminds me the authenticity of our acts. And the sublime desire of seeking for validation that we have as individuals and community. In the seek for validation you lose yourself for serving others. You…


07/11/2013 · Less than a minute read Read more



Babies using apps, no thanks

We don’t develop apps for kids under 2 years old. We believe that babies (0-12 months) and toddlers under age 2, should not be exposed to technology. It has been repeatedly proved in experiments on learning that these children learn best from real-life experiences and interaction with real people. As parents we tend to fool ourselves buying the so-called “edu…


07/09/2013 · Less than a minute read Read more



Doing what you believe

Last week, by life coincidences (even though I do not believe on them) I had the opportunity to see a great friend and mentor during the begining of my career. As you do with friends, I had an open-hearted talk with him about following what your guts tell you, do always what you believe… You’re following your passion. And that’s…


07/03/2013 · Less than a minute read Read more